Public space: broadcasts

An LED screen is an advertisement – a media display invented for its needs and completely subordinated to it, associated with invasive persuasion call-to-action: buy, see, call. We are doomed to advertising, and are used to its forms of presentation, aggressive language and speed of communication. What if someone used this medium to share pro-social ideas? I talked to a few LED owners around the city to play my non-commercial animated GIFs, which resulted in 17 000 broadcasts on 5 different displays. Later on, the same animations were played in the city buses on 170 displays in total.